The FW Logo. Why Orange?

The Famighetti & Weinick logo is orange. But, why? Here are some of the symbolic meanings of orange, collected from the internet-

“Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.”

“Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief.”

“The color psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange colored pen that we use.” (F&W uses orange everyday, in our letterhead, emails, and website!)

“Orange brings spontaneity and a positive outlook on life and is a great color to use during tough economic times, keeping us motivated and helping us to look on the bright side of life.”

“Orange helps aid decision making, and enhances happiness, confidence, and understanding.”

In sum, the color orange represents the values of the firm and the level of service our clients can expect from us. During this holiday season, we hope our orange logo brings our clients, friends, family, colleagues, and even our adversaries, success, happiness, hope, and understanding.